Best Marketing & Analytics Tools
From email and SEO to product analytics and customer data — the platforms marketing and growth teams rely on most.
Marketing stacks span a lot of ground, from sending campaigns to understanding what users actually do once they land. This list ranks the strongest tool in each corner of that stack, based on our own review scores.
Klaviyo
Best for E-commerce Email & SMSE-commerce-focused email and SMS marketing platform built around deep store and customer-behavior data.
Ahrefs
Best for SEO & Link ResearchSEO toolset built around one of the largest backlink indexes, used heavily for link research and content gap analysis.
HubSpot
Best All-in-One CRM & Marketing SuiteAll-in-one CRM and marketing platform combining sales, marketing, service, and CMS tools.
Semrush
Best for Competitive SEO ResearchAll-in-one SEO and competitive research platform covering keyword research, site audits, and rank tracking.
Mixpanel
Best for Product AnalyticsProduct analytics platform focused on event-based user behavior, funnels, and retention analysis.
Segment
Best Customer Data PlatformCustomer data platform that collects, cleans, and routes event data to the rest of a company's tool stack.
Typeform
Best Form & Survey BuilderConversational form and survey builder known for its polished, one-question-at-a-time interface.
Hotjar
Best for Heatmaps & Session RecordingsBehavior analytics tool combining heatmaps, session recordings, and surveys to understand how users interact with a site.
Mailchimp
Best for Small-Business Email MarketingEmail marketing and automation platform that grew from a small-business staple into a broader marketing suite.